Job Description
The E-Commerce Content Coordinator supports the optimization and ongoing maintenance of metadata and retail content for Andrews McMeel Publishing's book and calendar titles. This role focuses on improving discoverability, data accuracy, and consumer engagement across major e-commerce platforms.
We are looking to fill two roles; one will support our frontlist titles and the other to support backlist titles.
This position executes metadata updates, conducts product detail page audits, manages retailer corrections, and creates and maintains enhanced content on product detail pages. The role is highly detail-oriented and execution-driven, ensuring frontlist titles are competitively positioned, accurate, and aligned with evolving retailer standards and digital merchandising best practices.
ESSENTIAL RESPONSIBILITIES: Metadata Optimization & Maintenance - Execute structured metadata review cycles for book and calendar titles in alignment with launch schedules.
- Review title metadata to identify errors, missing fields, and optimization opportunities.
- Update and refine product descriptions, keywords, BISAC and THEMA codes, series information, age ranges, and other key metadata elements as directed.
- Ensure completeness and accuracy of digital assets across retail platforms.
- Support verification of ONIX metadata updates and assist in resolving discrepancies in collaboration with Sales and Operations.
Retail Page Audits & Content Execution - Conduct regular audits of product detail pages across major e-commerce platforms.
- Revise consumer-facing product copy for titles in alignment with retailer best practices and AMP brand standards.
- Create enhanced product detail pages on e-commerce platforms by developing persuasive product copy and designing visual assets that improve consumer experience and support purchase decisions.
- Analyze performance of enhanced content and recommend updates to improve conversion and customer engagement.
- Open and manage retailer cases to correct listing errors, missing assets, and metadata issues.
- Upload metadata and digital assets through retailer portals or data feeds as required.
Amazon Ad Execution - Assists with Amazon pay-per-click ad execution.
- Launch and optimize ad campaigns for assigned titles using the Amazon advertising platform. Assist in evaluating campaign performance to determine funding adjustments or campaign completion.
- Monitor all assigned campaigns on a weekly basis with a focus on books and current season calendars.
- Q1-Q3: About 15% of weekly workload. Q4: About 40% of weekly workload.
Cross-Functional Collaboration - Partner with Sales, Marketing, Editorial, Creative Services, Operations, and IT to ensure metadata accuracy and alignment with publishing and promotional strategies.
- Monitor competitive titles and category trends on retail platforms and share insights with the Online Sales & Marketing team.
- Maintain organized documentation of metadata updates, retailer communications, and optimization initiatives.
ESSENTIAL SKILLS - Ability to translate/communicate the features, benefits, and key selling points of a product through thoughtful writing and design
- Strong written communication, copyediting, and proofreading skills
- Exceptional attention to detail and accuracy
- Strong organizational and time management skills with ability to manage multiple deadlines
- Analytical mindset with interest in sales trends and digital discoverability
- Proficiency in Microsoft Office Suite (particularly Excel)
- Familiarity with Amazon Vendor or Seller Central a plus
- Experience working with metadata systems or ONIX feeds a plus
- Experience working with online pay-per-click advertising systems a plus
- Collaborative, proactive, and solutions-oriented
- Experience using AI tools to support content development, keyword research, or workflow efficiency.
- Experience with Adobe Creative Suite with focus on Photoshop and InDesign
MINIMUM QUALIFICATIONS - Bachelor's degree (or equivalent experience) in Communications, Journalism/Strategic Communications, English, or Marketing.
- 1-3 years of publishing, retail, e-commerce, or metadata-related experience preferred
- Strong interest in digital merchandising and online retail
MINIMUM QUALIFICATIONS - Bachelors degree (or equivalent experience) in Communications, Journalism/Strategic Communications, English, or Marketing.
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