Media Strategy Consultant (CPG Preferred) Job at Lifted, an Upwork Company™, Dallas, TX

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  • Lifted, an Upwork Company™
  • Dallas, TX

Job Description

Job Description

Job Description

Company Description

Our client is a global food and beverage company that offers a diverse portfolio of multiple brands and they are looking for a Media Strategy Consultant to support a senior leader at a global CPG organization as they ramp into a new role and shape the future of media strategy.

This is a high-impact, behind-the-scenes strategic role focused on building frameworks, synthesizing insights, and developing recommendations—not day-to-day campaign execution. You’ll act as a thought partner, helping translate business priorities into clear, actionable media strategies.

Job Description

  • Support deployment of One Media capabilities across North America, ensuring alignment with global frameworks and consistency across markets
  • Assist in portfolio investment reviews (with a focus on Foods), identifying opportunities to optimize spend, improve ROI, and align with growth priorities
  • Evaluate 2026 Annual Operating Plans (AOP) with a focus on embedding 5S principles (Search, Scroll, Stream, Shop, Sense) to unlock incremental impact
  • Identify gaps and opportunities across brands and markets to strengthen end-to-end consumer journey planning
  • Help build strategic presentations and internal recommendations, synthesizing data into clear narratives
  • Support efforts to evolve agency capabilities and ways of working across North America
  • Contribute to shaping the 2027 agency operating model, ensuring it is scalable, future-ready, and aligned with long-term media ambitions
Qualifications

  • Strong background in media strategy and planning (agency or in-house)
  • Experience in CPG strongly preferred
  • Ability to translate data and insights into strategic recommendations
  • Comfortable working in ambiguity and helping shape direction alongside senior leadership - Experience building executive-ready decks and frameworks
  • Collaborative, proactive, and able to operate as a strategic partner—not just an executor

Additional Information

  • Work two days a week onsite at their Dallas, Texas office.

Job Tags

Work at office, 2 days per week

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