Email Marketing Specialist Job at Berkshire Hathaway Shoe Holdings, Andover, MA

QVVHZUs1VTlhcXhFSnRhYXdyRTlDUmdzaEE9PQ==
  • Berkshire Hathaway Shoe Holdings
  • Andover, MA

Job Description

We're looking for a creative and analytical Email Marketing Specialist to own our lifecycle marketing channel. You'll craft compelling email and SMS campaigns that reflect our premium brands while building automations and segmentation strategies that drive measurable growth. If you're passionate about connecting with customers at the right moment with the right message, we'd love to meet you. Responsibilities Plan and execute email and SMS marketing campaigns aligned with brand, product and promotional calendars. Build and optimize automated flows across email and SMS – including welcome series, abandoned cart/browse, post-purchase and winback sequences. Manage day-to-day campaigns, including segmentation, personalization and performance tracking. Develop and maintain audience segmentation strategies based on behavior, lifecycle stage and purchase history. Lead A/B testing across email and SMS to improve engagement and conversion. Monitor and report on campaign performance, including revenue attribution, CTR, CVR and retention metrics. Collaborate with Creative team to produce assets for campaigns. Support key initiatives such as seasonal campaigns, flash sales and product launches. Other duties as assigned. Required Qualifications Bachelor’s degree in marketing, communications or related field (or equivalent experience). 1-3 years of experience managing email campaigns. Experienced with building informative, digestible reports for stakeholders of various levels within an organization. Proficiency with Microsoft Office. A mindset that balances creativity and critical thinking. Ability to work independently and with a team. #J-18808-Ljbffr Berkshire Hathaway Shoe Holdings

Job Tags

Seasonal work, Work at office

Similar Jobs

City of Colleyville Texas

Meter Reader Job at City of Colleyville Texas

 ...Under general supervision, the purpose of the job is to visually read all water meters accurately and efficiently on a monthly basis. Essential Functions The list of essential functions, as outlined herein, is intended to be representative of the Meter Reader, Transportation... 

North Wind Group

Environmental Manager 04088 NWD Job at North Wind Group

 ...programs to ensure NWD's compliance with all environmental and waste management regulatory requirements including the Resource Conservation and Recovery Act (RCRA), National Environmental Policy Act (NEPA), Clean Air Act (CAA), Clean Water Act (CWA), and Comprehensive... 

Kett Engineering Corporation

Test Driver - Suprise Job at Kett Engineering Corporation

 ...Test Driver - Surprise Kett Engineering, established in 1953, a leader in the automotive testing industry is in need of Test Drivers...  ...volume of fleet. *If anything breaks or becomes defective in the vehicles, it could pause the test and shifts will go on hold. *Shift... 

Aerotek

Production Associate - Start ASAP !!! Job at Aerotek

 ...TVS) departments within Building 1helping produce high-quality products that make a real impact. What you'll do: Sort, package, label...  ...using a calculator Follow cleanroom procedures and assist with general warehouse duties What we're looking for: Required... 

Cerida Investment Corp

Remote Part Time Call Center Agent Job at Cerida Investment Corp

 ...Job Description Job Description Customer Service Agent Remote Job Type: Full Time Work from Home Hours: Varies with flexibility across all seven days of the week, including overnights Salary: $14.00 Benefits: Available after 60 days for full-time employees...